ABOUT US

ABOUT SWOON JEWELLERY
JEWELLERY FOR EVERY DAY, FOR EVERY MOMENT, FOR OURSELVES

At SWOON Jewellery, we believe that the perfect piece of jewellery isn’t just for special occasions - it’s for the everyday moments that make life sparkle. Whether it’s a big celebration or simply adding a little elegance to your daily routine, our pieces are designed to uplift, inspire and give you confidence.

Founded by Guy, Tiphanie and Duncan in Durban, South Africa, with over 50 years of combined experience in the luxury industry, SWOON brings a fresh perspective to the world of jewellery. Our collection is anything but ordinary - each piece is thoughtfully curated to reflect quality craftmanship, modern style and a sense of individuality. From subtle everyday essentials to bold head-turning designs, we offer jewellery that’s as versatile as you are - all at an accessible price. 

How do we keep luxury within reach? By skipping the overhead costs of traditional retail, cutting out the middlemen, bringing you stunning jewellery straight from our workshop to your door. 

Shopping at SWOON isn’t just about finding a piece you love - it’s about enjoying the experience. Our online store is designed to be as welcoming and vibrant as the jewellery we offer, making it easy for you to discover something special. Whether you’re treating yourself or finding the perfect gift, our small but passionate team is dedicated to delivering exceptional service and a bit of sparkle to your life. At SWOON, we believe luxury should feel personal and always within reach.